Smart Industries
Armin Pohl - CEO

Company profile

  • A leading player in computer animation or CGI (Computer Generated Imagery), a technique used, among other things, in 3D visualization, animation and visual effects.
  • Mackevision, founded in 1994, employs more than 300 specialists at its Stuttgart headquarters and in offices in Hamburg, Munich, London, Detroit, Los Angeles, Seoul and Shanghai. The company is working for large international companies, medium companies and their agencies. Mercedes-Benz, Porsche, BMW and Volkswagen are among better-known customers.
  • Applications in various sectors: web configurators and virtual photo shoots, product marketing films in the automotive sector.
  • Mackevision also has a visual effects division specializing in movies, TV series and commercials.

Investment rationale

Mackevision operates in a niche market with clear growth potential that surfs on the trend of global digitalization. Things like virtual reality are only one step further away. As everyone can see, the world is becoming more and more visual and increasingly datadriven. Market opportunities are bigger in the automotive sector, but Mackevision can also provide an answer to a very diversified client base in consumer goods, TV, film, architects,…

Growth strategy

Mackevision has the ambition to become market leader in Computer Generated Imagery. In that framework, we supported the management by contributing financial resources, which enabled them to open new branches worldwide and to develop new technologies. Strategically, we also supported them in the recruitment of a new layer of management to help us to operate on a global basis.

Since the entry of Gimv in 2014, Mackevision has seen spectacular growth and doubled its turnover in just two years: from EUR 22m in 2013/2014 to EUR 48.6m in 2015/2016.

Our partnership visualised

  • Aktivität: 3D visualization, animation and visual effects
  • Website:
  • LinkedIn:
  • Location: Deutschland
  • Investititionsjahr: 2014
  • Plattform: Smart Industries
  • Revenue: EUR 48.6m (2015/2016)
  • Staff: >300