Melijoe.com, launched in 2007 by Nathalie Christen-Genty, is a children’s multi-brand fashion e-tailer that targets a clientele of fashion-savvy mums who appreciate designer clothes for themselves and their children. Based in Paris and available in six languages, the website hosts some of the industry’s best-known brands in children’s fashion. However, Melijoe is more than an e-commerce site: It is recognised by its suppliers – the mid and higher-end kidswear brands – as the multi-brand website that represents best their image, as well as it is the worldwide reference for the sector. In that role Melijoe is a strategic partner for brands that are in an ongoing process of reviewing their distribution strategy to reflect the global, multi-channel retail reality.
- Activity: Children’s multi-brand fashion e-tailer
- Website: melijoe.com
- Location: France
- Entry: 2014
- Platform: Connected Consumer