Connected Consumer
Perry van Otterloo - Managing Director Snack Connection

Company profile

Dutch company Snack Connection is purchasing, processing, mixing and packaging nuts and similar products. Established in 2010 by Managing Director Perry van Otterloo and CFO Rens van Oostrum, it provides private label solutions for the European retail and B2B markets. Snack Connection has two modern production sites based in Giessen and Bergschenhoek, in the Netherlands, and employs over 100 people.

Investment rationale

Snack Connection provides a solution to the growing demand for convenience and healthy food, thanks to its wide range of nuts and seeds. The company acts as a flexible partner, thinking along with retailers, from a value-added viewpoint. This approach leads to innovative packaging materials, tailor-made designs and joint management of the product offering.

Growth strategy

Building on its unique position and strong customer base in the Netherlands, Snack Connection is aiming to continue its expansion across the European market in the coming years. This will happen by developing existing customer relationships as well as entering into new partnerships, both at home and abroad. Gimv's expertise, that was built up at the occasion of previous investments in the food sector,  is certainly of added value.

Press releases

Snack Connection

Arie Hooimeijer, Partner

Arie Hooimeijer joined the Gimv Connected Consumer team in 2015 with an extensive background in finance and operations. As part of the Benelux corporate finance teams of Rabobank, Lehman Brothers and Deutsche Bank as a vice president, he advised companies and their shareholders on capital market transactions, mergers & acquisitions and strategic evaluations. Thereafter he joined the privately held market leader in childcare in the Netherlands, where he became part of the Management Board as Chief Operating Officer.

Arie Hooimeijer holds a Master's degree in Economics from the Erasmus University, Rotterdam (The Netherlands).


+31 70 3 618 625

Groenhovenstraat 2
2596 HT Den Haag

the Netherlands

Arie Hooimeijer