Teads, founded in 2007 as ‘Ebuzzing’, is a major leader in the global video advertising market. Teads enables brands to distribute high-impact campaigns, via an international network of 25,000 publishers covering more than one billion Internet users. Teads has distributed thousands of campaigns for the world’s biggest brands including Heineken, Perrier, Acer, LG, Samsung, Evian and Adidas.
The company has also developed a platform (SSP or supply side platform) that allows publishers to manage and monetize their advertising space automatically. Teads supplies its technology to the world's most prestigious publishers including The Telegraph, The Guardian, The Washington Post, Reuters, Forbes, TF1, Le Monde, Le Figaro and Les Echos. In this way, the group covers the entire value chain of video advertising on the internet and mobile.
Teads invented ‘outstream’ video advertising formats. Unlike instream video advertising which places video ads within video streams such as pre-roll, outstream video advertising places video ads outside of the traditional video stream. For example, video content can now be placed between two paragraphs of an article, between two images of a slideshow or in a newsfeed on a smartphone.
Teads has a team of 500 employees, 100 of which are in the innovation team, across 27 global offices.
In 2011, Gimv invested in the series B financing round of Ebuzzing, the company that rebranded to Teads in October 2014. At the time, Ebuzzing was a rapidly growing specialist in social marketing and had carried out several acquisitions in the area. We believed in Teads as it operated in a market with a very high potential and wanted to support this group in its international development.
Our investment in 2011 strengthened Teads in speeding up its growth throughout Europe both organically and through acquisitions. Also instrumental to the company's success is the strategic focus on the online video market & the way it builts up a network of high quality premium publishers and technologies.
Today, Gimv supports Teads in accelerating its growth by focusing on technology innovation as well as on international expansion in the US and new markets, including Brazil, Russia, South Korea and Japan. Teads wants to become a major player in the RTB (Real-Time Bidding) system addressing various intermediaries, such as brands, agencies, trading desks and newspaper publishers worldwide.
In March 2017 cable and telecomconcern Altice announced to acquire Teads. The transaction is expected to close in mid-2017.