The most important success driver for Teads is the team, the founders obviously but also the people we managed to attract.
Pierre Chapaz - Executive Chairman
Teads, founded in 2005 as ‘Ebuzzing’, is the inventor of outstream video advertising and n° 1 video advertising marketplace in the world. This advertising technology (adtech) company is active on both the demand side (advertisers) and supply side (publishers) of the value chain.
Publishers work with Teads to create brand new video inventory and manage their existing inventory, monetizing it through their own sales force, Teads sales force, or programmatic buying.
Prior to Teads, videos were distributed via instream formats. Teads’ outstream video advertising solutions encompass a series of formats inserted deep into media content, like the inRead playing inside articles. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Teads’ technology has been adopted by the world’s leading media, including The Washington Post, Reuters, Forbes and The Financial Times, and major brands such as Samsung, Adidas, Heineken and AT&T.
Begin 2017, Teads had a team of 500 employees, 100 of which in the innovation team, across 27 global offices.
When ambition meets ambition
When Gimv invested in Ebuzzing in 2011, the aim was to create the n° 1 social media Group in Europe.
At the time, the company was a rapidly growing specialist in social marketing, reaching 40 million unique visitors a month, and had carried out several acquisitions in the area. We were particularly impressed with Teads' management team and its execution capabilities in monetizing social media. Social advertising was still nascent and mainly done through viral video formats. It was clear that video would be the company's growth engine.
We believed in Teads as it operated in a market with a very high potential and wanted to support this group in its international development.
Together, we build a leading company
After Gimv’s initial investment in 2011, Teads repositioned itself by focusing on video advertising only, among other things by executing several acquisitions.
Since Gimv’s entry, the company’s revenues grew from USD 15 million (in 2010) to almost USD 200 million (2016), with a reach of 1.2 billion monthly unique visitors, including 720 million on mobile. Moreover the company expanded globally, first in Europe, followed by Latin America and USA.
Teads has developed into a truly global company, thanks to its superior technology and excellent execution capabilities. We are happy having been able to contribute to the growth of such a leading and international adtech player.
In March 2017, cable and telecom operator Altice announced the acquisition Teads.