Grandeco : How a company under pressure transformed itself to become future-proof

Grandeco : How a company under pressure transformed itself to become future-proof

Wallpaper used to be common in many households. But trends and tastes changed. By the time Gimv invested in Grandeco in 2007, the wallpaper sector had experienced several decades of pressure and the company was looking for growth opportunities. How did this wallpaper firm shift from volume to value and reinvent itself as a thriving interior decoration company?

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