Bugaboo Group Bugaboo Group Bugaboo Group

Bugaboo Group

Bugaboo group is a house of leading juvenile brands - including award winning brands Bugaboo and Joolz - active in the global stroller segment as well as adjacent premium juvenile product categories

Gimv is reinvesting in the Bugaboo–Joolz combination following the companies’ recent decision to join forces. The partnership aims to accelerate international growth and innovation in the highly fragmented global stroller market.

Both Joolz and Bugaboo are pioneers in the market for high-quality baby strollers and innovative juvenile consumer durables with leading performances in quality, sustainability and design. Founded by Dutch entrepreneurs, both companies have excelled at realizing international growth with Bugaboo being one of the leading brands, while Joolz has quickly scaled and holds a strong position in Europe and other international markets. Their combined portfolios will span everything from award-winning strollers to innovative parenting accessories, providing a unique platform for accelerated international growth in the highly fragmented stroller market.

Consumer

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Details zur Investition

Investitions󠀭jahr

2025

Mitarbeiter

1200

Land

Niederlande

This partnership is a powerful milestone in our journey. By bringing together two iconic brands, we will strengthen our innovation pipeline, broaden our reach, and continue to deliver meaningful, design-forward products that support families around the world.

Adriaan Thierry

CEO Bugaboo

Partnerschaft mit Gimv

At Gimv Consumer, we are very pleased to reinvest in the recently announced partnership between Bugaboo and Joolz. We firmly believe in the strength of these two exceptional and highly complementary brands. Together, Bugaboo and Joolz will form a unique platform in the juvenile category, enabling both companies to accelerate their growth and fully realize their potential. We look forward to supporting management on their journey, driving growth and innovation in the fragmented global stroller market