La Croissanterie is a fast food chain of 292 restaurants located in France, the French overseas territories and Africa. Created 40 years ago, the group, which realises nearly EUR 115 million, has seen rapid development in recent years, particularly in high-traffic transport areas (motorway areas, railway stations, metro stations) by entering into master franchise agreements with oil tankers or concession operators.
When ambition meets ambition
La Croissanterie is a generalist brand with a large product offer and an attractive price positioning that answers to all times of the day and to the greatest number of customers, which are all points of strength for the development of the brand. In addition, the Group, led by a solid management, is recognized as an exemplary flexible partner in terms of anticipating needs and executing them. These factors enable the Group to generate one of the best profitability in the sector.
Together, we build a leading company
La Croissanterie has the ambition to continue to open some 20 restaurants a year, particularly in new highly frequented areas in France such as hospitals, or abroad, by strengthening its position in Africa through its partnership with Total. Gimv's expertise in food, acquired through numerous past investments in this sector, could be an asset to support La Croissanterie in its projects.