Gimv further commits to marketing services sector

Gimv announces that it has acquired an option to a part of the shares of Demonstrate sa (www.demonstr8.com), a company operating in the experience marketing sector in Brussels. Although the option can only be exercised in the second half of 2010 at the earliest, Gimv will be actively involved into the workings of the company as from today. In this way Demonstrate wants to further execute its growth plans home and abroad.

Since 12 years, Demonstrate has an enviable reputation for creativity, excellence in execution and professional database driven logistics. The company has therefore become a reference in equity storytelling campaigns and one of the Belgian market leaders in brand activation and experiential communication. In this sector Demonstrate has developed a large portfolio of A-brands.

Gimv strongly believes in the future potential of below-the-line marketing and communication, which allow for direct and measurable interaction between consumer and advertiser.

No further financial details on this transaction will be disclosed.