In 2016, Gimv invested in fast-growing Joolz, which designs and sells luxury strollers. Joolz inspires young families to create a sustainable and better world for their children. The company therefore focuses, among other things, on circularity in production and ergonomics in use.
During the partnership with Gimv, Joolz has structurally expanded to become one of the leading brands in the ‘juvenile’ segment. New and ‘award winning’ product lines were successfully created and rolled out. Joolz’s leading position in the Netherlands was strengthened, while a substantial international expansion was also achieved, including strong growth in Southern Europe, US and Asia. In addition, an omnichannel strategy was implemented that focuses on achieving the best consumer experience and quality service.
Combined with a targeted presence both online and on social media, Joolz has built a strong brand and very loyal customer base. Finally, business processes and IT systems were further digitized and fine-tuned to make the company growth- and thus future-proof.