Babyshop Group Babyshop Group Babyshop Group

Babyshop Group

Multi-channel retailer in baby and children’s products

Founded in Sweden in 2006, Babyshop Group is a leading player in the premium baby and children's fashion and products industry. The group manages several successful children's e-commerce brands, retail stores, and in-house private label products. Headquartered in Stockholm with multiple international offices, it caters to customers worldwide, offering a diverse range of high-quality baby and children's products.

Consumer

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Investment  details

Entry

2014

Staff

100

Location

Sweden

Working with an international partner is an asset, because you can then call on people who know from practical experience how to run and grow a consumer-oriented business.

Nathalie Genty

Founder & CEO

Partnership Gimv Partnership Gimv Partnership Gimv

Partnership Gimv

The combination of Gimv’s former portfolio company Melijoe with Babyshop Group allows for adapting to the changing landscape of digital children's fashion, leveraging its advanced infrastructure and teams to broaden its footprint and solidify a robust global position in the luxury children's fashion sector.