Gimv provides growth financing to marketing services sector

Gimv announces that it has reached agreement with Bananas BC sa (www.bananas.be) to provide growth financing to this marketing sales company located in Vilvoorde. The capital injection will be used to support the company’s growth strategy in, amongst others, Belgium and the Netherlands.

Bananas, with offices in Vilvoorde (Brussels) and Hoofddorp (Amsterdam), is very innovative in the sector of marketing and communications. Bananas is ranked among the leading European agencies, thanks to its strong combination of non-traditional communication and activation of Abrands. Additionally, it operates an ingenious logistics system and makes use of software applications developed in-house.

As part of this growth financing investment, Gimv obtains a conditional option to conversion into Banana’s authorised capital. Finally, Gimv also provides growth financing to Amphion (www.amphion.be), an up-and-coming non-traditional communications agency in Antwerp.

No further financial details on this transaction will be disclosed.