Teads, founded in 2005 as ‘Ebuzzing’, is the inventor of outstream video advertising and n° 1 video advertising marketplace in the world. This advertising technology (adtech) company is active on both the demand side (advertisers) and supply side (publishers) of the value chain.
Publishers work with Teads to create brand new video inventory and manage their existing inventory, monetizing it through their own sales force, Teads sales force, or programmatic buying.
Prior to Teads, videos were distributed via instream formats. Teads’ outstream video advertising solutions encompass a series of formats inserted deep into media content, like the inRead playing inside articles. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Teads’ technology has been adopted by the world’s leading media, including The Washington Post, Reuters, Forbes and The Financial Times, and major brands such as Samsung, Adidas, Heineken and AT&T.
Begin 2017, Teads had a team of 500 employees, 100 of which in the innovation team, across 27 global offices.